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Video ads

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The history of advertising dates back to ancient civilizations

It became a major force in capitalist economies in the mid-19th century, relying mainly on newspapers and magazines. In the 20th century, advertising grew rapidly thanks to new technologies such as direct mail, radio, television, the internet and mobile devices.

The advancement of advertising has given the world an extremely effective form to convert. These are video ads.

The appeal of video is undeniable.

and video ads are therefore poised to become the main driver of online advertising in the years to come. Video advertising is one of the most popular ways to reach audiences online. Experts believe video advertising will dominate the next decade, suggesting now is a great time for marketers to learn more about it and explore how it could improve their reach and overall effectiveness. of their campaigns. It has become a holistic business approach, as more than 50% of consumers prefer video ads to other types of ads from their brands. Video marketing is a new way to reach potential audiences and it offers brands a positive return on investment.

But here is the difficult part.

Like everything, video ads are subject to immense competition in the market. Video content is inundated all over the Internet. Marketers and advertisers do their best to create quality content and grab the attention of potential customers. Customers only watch the ad if it is relevant. As a result, the time people spend watching ads has decreased. 87% of online marketers use video content.

Here is the definition

“The short videos used to advertise a prospect are often referred to as video advertising or VideoAds. They can be anything from advertising to brand placement in movies.”